I have heard from many schools that their new spirit wear designs have lead to increased sales at their schools and renewed excitement about spirit wear in general. In particular tie dye and camo t shirts have been a great hit and and some of the designs with peace symbols or unique locations have also driven sales.
Vertical designs have also proven to be very popular giving school spirit wear a more "retail" look. This is an important consideration when choosing designs, the larger the audience appeal the larger the sale and you want students, teachers and parents to want to wear their spirit wear.
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