Don't let the economy slow you down!

It's all over the news, doomsday, penny pinching, and a lot of news about the recession that has taken our jobs, our 401(k) cushions, our college funds, our Starbucks and, for some, our optimism. Even Oprah has featured the cheapest family in America. So whats a fundraising mom to do? Lock up the PTO cash box and take it out again next year? Nope, take a hint from the big boys. Tie your fundraiser into a cause. Did you notice some of the Superbowl ads from the game last night had a decidedly different spin to them. GE (smart grid technology) and Kellogg's (plant a seed, grow a field), Pedigree (“Crazy Pets” spot featuring rhinos and ostriches on the loose aims to promote the adoption of more traditional pets like shelties and setters) thought it was a good idea. So take their lead and run with it at your school. Tie a school fundraiser into a breast cancer awareness, heart health, or a green event and chances are you will be successful. It appears that consumers are still opening their pocketbooks for a cause.

Need some new ideas? We can help with those. E-mail me at sue@thespiritzone.com and I will share.